MESCALERO, N.M. (June 25, 2019) – William Hill US, America’s leading sports betting company, and the Mescalero Apache Tribe will partner to launch a sports book this summer at Inn of the Mountain Gods, New Mexico’s premier resort and casino. The sports book, powered by William Hill, will use the gaming company’s industry leading risk management and proprietary technology in its day-to-day operations.
This partnership marks the first sports book powered by William Hill in New Mexico and is the first tribal agreement for William Hill outside of Nevada. Bettors also will have access to William Hill’s innovative wagering technology, kiosks, and InPlay wagering menu.
“Working with the Mescalero Apache Tribe and the National Indian Gaming Commission on this partnership agreement was important to us,” said David Grolman, President of Retail for William Hill US. “Inn of the Mountain Gods is one of the premier resorts and casinos in the southwest and together we plan to bring a first-class experience to sports fans in the region.
Inn of the Mountain Gods is located three hours southeast of Albuquerque, New Mexico, making the resort the perfect location for guests looking to visit for the weekend as well as those taking a day trip from surrounding cities to catch a sports-filled game day. The new sports book, which will open prior to the start of football season, will be located between the Big Game Sports Bar and the Apache Spirit Club. Featuring 12 43-inch televisions and high-top seating, this newly renovated space will provide guests with a high-energy place to gather with friends and enjoy the upcoming football season as well as their favorite teams year-round.
Frizzell Frizzell Jr., Chief Operating Officer at Inn of the Mountain Gods said, “Over the years, our customers have come to expect a high level of service and the best casino offerings possible. Our sports book will be no exception. Together with William Hill, we will offer state-of-the-art betting technology, and innovative wagering opportunities including in-play options. We know this is something our customers have been looking forward to and we’re thrilled to be able to partner with the best in the business to bring it to them.”
About Inn of the Mountain Gods
Inn of the Mountain Gods is New Mexico’s premier resort-casino and the only AAA four diamond rated resort in southern New Mexico. Situated high in the picturesque mountains of Mescalero, New Mexico just outside of Ruidoso, the Inn is set in the cool, tall pines of the Sacramento Mountains where visitors enjoy clean, crisp air, breathtaking scenery, exciting entertainment and the best casino action in the Southwest. From the welcoming design of its 273 luxury rooms and suites, numerous dining options, and 38,000 square feet of action-packed gaming, Inn of the Mountain Gods has it all. Add to that a championship golf course named one of the top courses in the country by Golf Digest and Golf Week Magazine, and the country’s southernmost continually operating major ski area, Ski Apache, offering the best warm-weather powder skiing in the world with 55 runs served by 11 lifts and New Mexico’s only eight-passenger Gondola, the Inn offers guests something for every season.
About William Hill
William Hill PLC is one of the world’s leading betting and gaming companies, employing over 16,000 people. Its origins are in the UK where it was founded in 1934, and where it is listed on the London Stock Exchange. The majority of its $2.1 billion annual revenues are still derived from the UK, where it has a national presence of licensed betting offices and one of the leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US (www.williamhill.us) currently operates 113 race and sports books in Nevada and the state’s leading mobile sports betting app. William Hill is operating in New Jersey at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app. William Hill is a licensed sports betting provider in numerous casinos in Mississippi, West Virginia and Pennsylvania and serves as the exclusive risk manager for the sports lottery in Delaware and Rhode Island. William Hill also has licensed operations in The Bahamas, Italy and Spain and serves online customers throughout the world from its online headquarters in Gibraltar.
Public Relations Manager
Inn of the Mountain Gods:
Sarah C. Kazhe Kirgan
Director of Marketing